Thailand has introduced a nationwide tourism certification designed to reinforce international confidence in the country as a safe, high-quality, and welcoming destination.

The initiative, known as the “Trusted Thailand” stamp, reflects a coordinated effort by Thai authorities to set clear, visible standards for safety, convenience, and professional service across the tourism economy.

The Trusted Thailand stamp is awarded to establishments that meet defined criteria covering visitor safety, service quality, and operational reliability.

Certified locations include hotels, accommodations and homestays, restaurants, department stores and shopping centres, recreational venues, and major tourist attractions.

The certification is intended to give travellers a clear and easily recognisable signal that an establishment has been reviewed and approved under national standards.

Officials involved in the programme have emphasised that the stamp is not symbolic but practical.

It is designed to help travellers make informed choices and to ensure that tourism businesses are prepared to welcome international visitors with appropriate safety measures, transparent services, and professional hospitality.

The programme also aligns with broader efforts to modernise Thailand’s tourism infrastructure and adapt to evolving global expectations around travel safety.

As international tourism continues to recover, Thai authorities have highlighted trust and security as central pillars of long-term growth.

The Trusted Thailand stamp is positioned as a tool to support both travellers and businesses, reinforcing Thailand’s reputation as a destination where visitors can travel with confidence, comfort, and peace of mind.

Check certified establishments here:  trustedthailand.com/e