Thailand has set an ambitious target to increase the number of Chinese tourists by around forty percent in twenty twenty-six, signalling renewed confidence in the country’s tourism recovery and its deepening engagement with its most important inbound market.

Senior tourism and government officials say the goal reflects improving travel sentiment, stronger transport links, and a comprehensive strategy aimed at restoring Chinese visitor numbers to pre-pandemic levels and beyond.

Under the plan, authorities expect Chinese arrivals to rise sharply from current levels as additional direct flights are restored, charter services expanded, and airport capacity enhanced to handle higher passenger volumes.

The government is also continuing visa-free entry arrangements for Chinese travellers, alongside streamlined arrival procedures, as part of a broader effort to position Thailand as the most welcoming and accessible destination in the region.

Officials have stressed that safety and confidence remain central to the strategy.

Enhanced tourist protection measures, closer coordination with Chinese authorities and travel platforms, and more visible security arrangements in major destinations are being rolled out to reassure visitors.

Marketing campaigns tailored to different segments of the Chinese market, including families, younger travellers and high-spending groups, are also being intensified across digital platforms.

Tourism remains a cornerstone of Thailand’s economy, and Chinese visitors historically accounted for the largest share of arrivals and spending.

By targeting a forty percent increase in twenty twenty-six, the government aims not only to boost headline arrival numbers but also to lift overall tourism revenue, support employment, and reinforce Thailand’s status as a leading global travel hub as regional travel continues to normalise.