Thailand has launched an innovative digital platform designed to foster sustainable travel and deepen the nation’s appeal as a responsible global destination.

The new online portal, TravelGreenThailand.com, created by the Tourism Authority of Thailand, encourages visitors to explore eco-friendly destinations, meaningful experiences and responsible travel options that align with environmental stewardship and community benefit.

It presents curated information on green travel opportunities across the country, highlighting environmentally conscious accommodations, excursions and services that support local economies and preserve cultural heritage.

The introduction of this digital platform reflects Thailand’s broader strategic commitment to sustainable tourism, integrating digital innovation with long-term environmental and socio-economic goals.

It complements ongoing national initiatives such as the Thailand Green Tourism Programme and the Thailand Green Tourism Plan 2030, which seek to position the country as a leader in sustainable travel practices, expand partnerships with certified operators and leverage global networks of sustainability standards.

Domestic and international travellers can now access resources to design low-impact itineraries, discover community-centred tourism offerings and engage with experiences that emphasise conservation and cultural respect.

Government and industry stakeholders have underscored the platform’s role in empowering local enterprises and amplifying Thailand’s competitive edge in the global tourism market.

By centralising information on green travel and aligning with digital transformation efforts, the platform aims to support environmentally responsible tourism growth, attract high-value travellers and foster inclusive economic resilience in regional communities.

Tourism authorities reaffirm that this initiative is part of a cohesive vision to integrate digital tools, sustainable practices and community engagement in Thailand’s evolving tourism landscape.