Thailand’s foreign tourist arrivals slowed to around thirty-three million over the past year, signaling a moderation in growth after a strong post-pandemic rebound, according to the latest official data.

The figures indicate that while international travel demand remains solid, the pace of recovery has become more measured as global economic conditions tighten and travelers weigh costs more carefully.

Tourism authorities said arrivals continued to rise through much of the year but fell short of earlier projections, reflecting softer demand from some long-haul markets and increased competition within the region.

Short-haul travel from neighboring Asian economies remained comparatively resilient, supported by improved air connectivity and targeted visa facilitation measures.

The government emphasized that tourism receipts stayed robust despite the slower growth in visitor numbers, helped by longer stays and higher per-capita spending.

Officials pointed to ongoing investments in infrastructure, safety, and destination diversification as part of a broader strategy to sustain the sector’s long-term strength.

Thailand’s leadership has reiterated its commitment to keeping the country one of the world’s most attractive destinations, balancing volume with quality tourism as authorities prepare policies aimed at stabilizing arrivals while maximizing economic benefits.