Trip.com Launches Asia Live Streaming Centre in Bangkok
Trip.com has unveiled its new Asia Live Streaming Centre in Bangkok, expanding their content-marketing strategies. The centre will generate daily live content showcasing Thailand's tourism offerings, initially in Thai with English content to follow. Bo Sun, Chief Marketing Officer, emphasized collaboration with the Tourism Authority of Thailand and local partners to enhance travel experiences.
Trip.com has unveiled its new Asia Live Streaming Centre in Bangkok, marking a significant expansion in their content-marketing strategies.
This new hub aims to revolutionize partner and consumer connections by generating daily live content that showcases Thailand's tourism offerings and delivers travel inspiration and deals.
Representatives from the Tourism Authority of Thailand (TAT) and business partners attended the launch event.
Bo Sun, Chief Marketing Officer of Trip.com Group, emphasized the collaboration with TAT and local partners to enhance travel experiences.
The centre will initially broadcast in Thai on Trip.com Thailand's social-media channels, with English content to follow.
This initiative complements Trip.com's existing marketing efforts and aims to expand across Southeast Asia by 2025.
The launch leverages Thailand's vibrant live-streaming scene and builds on the success of previous live streams, which sold over 20,000 hotel room nights.
This new hub aims to revolutionize partner and consumer connections by generating daily live content that showcases Thailand's tourism offerings and delivers travel inspiration and deals.
Representatives from the Tourism Authority of Thailand (TAT) and business partners attended the launch event.
Bo Sun, Chief Marketing Officer of Trip.com Group, emphasized the collaboration with TAT and local partners to enhance travel experiences.
The centre will initially broadcast in Thai on Trip.com Thailand's social-media channels, with English content to follow.
This initiative complements Trip.com's existing marketing efforts and aims to expand across Southeast Asia by 2025.
The launch leverages Thailand's vibrant live-streaming scene and builds on the success of previous live streams, which sold over 20,000 hotel room nights.
