Nation TV Co Ltd, celebrating its 25th year, is undertaking a significant overhaul of its programming to better serve its audience.

Managing Director Apirawee Pichayadecha highlighted the necessity for rapid transformation in response to changes in consumer behavior and technological advancements.

The new lineup includes 'NATION Morning News', 'NATION Midday News', and several new shows such as 'Deep News', 'Yukol crushes the news', and 'The News - The Story'.

Additionally, Nation TV is pioneering the use of Generative AI technology with AI news anchors 'Natcha' and 'Natrans'.

The organisational transformation extends to online and social media platforms, expanding their reach to over 16 million followers and daily views exceeding 6 million.

Apirawee emphasized that Nation TV aims to be a content pioneer, offering informative and beneficial content through multiple channels.